With so much business being done online, it’s important to make your presence known to customers through strategic digital marketing techniques. Try these tips for making the most out of your digital marketing:
1. Online promotion of Your Garden Center
The holiday season is just around the corner. If you operate a retail garden center/nursery, this is a great opportunity to get shoppers in the spirit by coming up with a creative Christmas display. Here are some examples of past garden center displays we’ve come across.
What better way to prepare for the fall season than to liven up your garden center with Halloween decorations? Halloween is the time of year where everyone loves to get creative. We’ve complied a list of innovative ways to bring your center a festive and ‘spooky’ feel.
The holiday season is just around the corner. If you operate a retail garden center or nursery, this is a great opportunity to get shoppers in the spirit by coming up with a creative Christmas display. Here are some examples of new and past garden center displays we’ve come across.
Pumpkin display.In the UK where I am from, Halloween, a relatively new holiday, is already the third biggest retail event, right behind Christmas and Easter. It surpassed Valentines Day in 2014. In North America, Halloween has a long standing tradition of consumer spending with approximately two thirds of Americans spending around $7 billion annually.
A while back we talked about why color sells plants, I’d like to revisit this idea and talk more about floriculture trends and ideas on how you can stay ahead. Color trends within the industry seems to be a key step in keeping up to date and with Pantone officially releasing their colors of the year for 2016, many businesses should start taking note especially in the floriculture and cut flower industry where color trends tend to filter through from home interior design and weddings.
If you think about it, Halloween and garden centers are a natural fit. Halloween is an especially community-oriented holiday, which parents taking children to neighbors homes to trick or treat. A local business which has been around for decades they way most garden centers have been makes it as familiar as anyone else in town. Throw in the plant yard and its abundant space, and you have an advantage over most businesses in attracting customers to your store.
Studies have clearly shown that sales increase when a plant is branded. There are many benefits for you and your customers in branding your plants, including increased recognition, value and repeat purchases. If you have a quality product line that you’re unsure about branding, here are some reasons to reconsider.
With spring approaching it’s the perfect time to look at what could help you boost your sales for the upcoming season. But does color sell plants?