Spring is finally upon us! That means it’s time to make the most of the peak season and get as much foot traffic in your garden center as possible. Here are some great ways to get customers in the door.
Last year we asked what people loved about working in the greenhouse industry, and we were amazed by the responses we received. Some where funny, while most were heartfelt and inspiring.
As a greenhouse manufacturer we always joke that the “customer wants it delivered yesterday”. When I go to manufacturing association meetings I hear the theme repeated by all manufacturers, regardless of whether it is a boiler, an airplane, a toothbrush, or a greenhouse, when customers want their order they want it now, the fact that it took one day between wanting a greenhouse and ordering the greenhouse is immaterial. I suspect greenhouse growers might say the same of their retail and wholesale customers.
The final episode in our zombie series has emerged! Watch it now!
Our zombie series continues, with Peter from GGS arriving on the scene to offer his assistance.
Here at GGS, we are fortunate to have many employees on staff who, in their previous careers, operated greenhouses, garden centers/nurseries, and retail stores. This not only gives us some additional insight into what our customers expect from us, but also gives us access to knowledge about marketing in this space – what works and what doesn’t.
The holiday season is just around the corner. If you operate a retail garden center/nursery, this is a great opportunity to get shoppers in the spirit by coming up with a creative Christmas display. Here are some examples of past garden center displays we’ve come across.
Before I joined the family business I cut my entrepreneurial adult teeth by opening a retail gift store. I was fresh out of business school with grand plans of the next big franchise explosion. My landlord was a popular florist in London Ontario, and so I quickly added floral arrangements to the list of offerings in my store.