With so much business being done online, it’s important to make your presence known to customers through strategic digital marketing techniques. Try these tips for making the most out of your digital marketing:
1. Online promotion of Your Garden Center
Online promotions are a great way to attract new customers and to encourage existing customers to return. This could be as simple as an online banner promoting an offer for online purchases or it could be a link to an online voucher that customers can print and use in your store. Do you have a family member or friend who is always checking for great online deals? I certainly do! Chances are that many of your customers will appreciate a special promotion and it’s a good way to bring the customer from an online engagement to an in-store encounter.
2. Run a Gardening Competition
Hold a competition with a nice prize to show you value your customers. But think carefully about your target audience and how you present this. You want to boost your business, not attract people looking for a quick freebie.
A competition can also provide you valuable information on where you should be focusing your business and is a great way to get people to sign up to newsletters or to engage with your business on social media.
3. Promote your Garden Center on Social Media
This is probably the most obvious way to promote your business online, but many businesses start promoting themselves through social media and eventually leave it to the wayside. Don’t! It can be a slow progress but the best way to see results is to keep at it. If something doesn’t work, try a different approach. If a customer checks your Facebook page and you haven’t been posting frequently, they’re not going to waste their time supporting the page and maybe even wonder why you have one in the first place.
4. Gardening Content
This brings us to the next point. Make sure your content is relevant and engaging. Don’t become invisible. As mentioned before, inactivity loses potential business. Keep it light and refreshing. You do not need heavy text content to engage with an audience.
5. Create a Garden Center E-Newsletter
Simply boost business by promoting new products and offers to your subscribers along with the releveant content you send to your subscribers. You can even reward your subscribers with exclusive online promotions only available in the newsletter.
6. Optimize Your Garden Center Homepage
Is there something you want to shout about? Something you want your potential customers to know? Then include it on your homepage.
7. Make It Easy for Customers to Share Your Products
It may be time to start looking at a website design overhaul if customers can’t “share” or “like” your products over social media. Who wouldn’t want customers sharing products that they love? It’s free exposure for your garden center!
8. Use SEO to Your Advantage
Use key SEO words for products and services. Google ad words and SEO companies are there to help. Have you ever googled your company and seen it at the bottom of the list? That’s down to your SEO and it needs to be fixed!
9. Submit Your Garden Center Website
Submit your site to major search engines to generate traffic. Don’t overlook directory sites. Specialized directories can gain you more targeted traffic. Look around and see what’s available.
10. Engage with Your Customers
Has a customer complained on your site or on one of your social media channels? Always stay on top of it. Be polite. Their business is important. Equally, it is important to share appreciation with customers who express happiness or enthusiasm with your services. It’s called social media for a reason… you need to be ‘social’ and engaging with your customers--not ignoring them.