What better way to prepare for the fall season than to liven up your garden center with Halloween decorations? Halloween is the time of year where everyone loves to get creative. We’ve complied a list of innovative ways to bring your center a festive and ‘spooky’ feel.
1. Create Pumpkin Displays
They don’t just come in the standard orange! Create a pumpkin display with lots of different colors, shapes and variations. Draw customers in with your unique display.
2. Halloween Themed Floral Displays
Make a floral display your statement display! There are so many different ways you can get creative with this and show your florals to their best. Check out some of the photos below for ideas!
Halloween floral displays.
3. Dress Your Garden Center Up with Halloween Decorations
Show off your garden center to its best. The great thing about Halloween is that it is fun and friendly, make sure your customers know this. Using Halloween accessories to dress up you garden center can drastically change the atmosphere, in a positive way!
Venus Fly Trap children's Halloween costume.
4. Create a Special Halloween Event
Leading up to the Halloween weekend promote a special event, like a screening of Little Shop of Horrors, with conveniently placed POS Venus fly traps for sale (and maybe costumes too). Promote this in-store and through social media to attract customers.
5. Hold a Halloween Competitiont
Get customers to send in their Halloween floral displays for a chance to win a prize. Use a hashtag on social media to track and pick the best display to win. Or get your customers into your garden center with a Halloween costume party and contest.
6. Stock Up on Halloween Merchandise
It’s amazing the amount of detail people go into decorating their homes inside and out for Halloween. Entice those customers by stocking up on Halloween pots, garden decorations and accessories and outdoor lawn decorations.
Halloween garden merchandise.
7. Trick-or-Treat Bags for Children
Put a smile on kid’s faces with a trick-or-treat bag when they visit your garden center with their parents. Go a step further and invest in some branded Halloween bags with your logo on them.
Branded Halloween bags.
8. Update Your Social Media with Halloween Themes
Get in the spirit of Halloween by updating cover your cover photos to be spookier! It’s another great way to show of your floral displays. Encourage customers to share theirs too!
9. Pumpkin Carving Workshop
If you have the space why not have a pumpkin-carving workshop. It’s a great idea for children whilst their parents shop but adults can even join in the fun too! Don’t forget to show off your customer’s pumpkin carving skills on social media! If you’re not a fan of the pumpkin carving idea why not try “chalkboard” pumpkins, they’re safe, fun and reusable. Create as many designs as you want!
Pumpkin carving and chalkboard pumpkin designs.
10. Alternative Halloween
As much as we love Halloween at GGS it’s important to remember not everyone is such a fan of ghosts and ghouls. Make the most of the beautiful fall foliage and florals by creating some not so spooky displays that will appeal to everyone.
Tell us your Halloween marketing ideas in the comments below!